Product Manager, Ads & Monetization

Thrive Market

Thrive Market

Los Angeles, CA, USA · Remote
Posted on Tuesday, May 7, 2024
Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices. Every day, we help our 1.4M+ Members find better products, support better brands, and build a better world in the process. We are a profitable, half-billion-dollar revenue business proving that mission-focused companies can succeed. We are also a Certified B Corporation, recently became a Public Benefit Corporation, and are a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come.
Thrive Market’s Product Management team seeks a highly quantitative individual who will be an exceptional addition to our Product team. As we continue to grow and expand our digital presence, we are seeking a dynamic and experienced Ads & Monetization Product Manager to lead our efforts in maximizing revenue through strategic advertising initiatives. The Ads & Monetization Product Manager will be responsible for developing and executing our advertising and monetization strategy across our digital platform. This role will involve collaborating closely with cross-functional teams, including the executive team, key stakeholders, engineers, product design, and others. If you are someone who has worked on optimizing Ads & Monetization programs for a while and you’d be excited to try your hand at creating massive growth from what’s today very much a baseline offering, this is the role for you!
You should love solving customer user experience problems and seeing new business opportunities utilizing qualitative and quantitative data through the empathetic lens of the user journey and by working closely with our Member Services department. To be successful in this role, you will need to be a data-driven innovator, charismatic influencer, curious problem solver, and persuasive communicator. This is an opportunity to contribute and be a part of a revolutionary new way to bring healthy foods and sustainably produced goods at affordable prices to all our members.


  • Develop and implement a comprehensive ads and monetization strategy to maximize revenue across our digital platforms
  • Collaborate with product development teams to integrate advertising solutions seamlessly into our products while maintaining a positive user experience
  • Partner with marketing and sales teams to identify and pursue advertising opportunities that align with our business objectives and target audience
  • Analyze market trends, competitor strategies, and user behavior to identify new monetization opportunities and optimize existing revenue streams
  • Define key performance indicators (KPIs) and metrics to track the effectiveness of advertising campaigns and monetization efforts
  • Work closely with data analytics teams to gather and analyze data insights, identify trends, and inform decision-making
  • Stay up-to-date on industry developments, emerging technologies, and best practices in digital advertising and monetization
  • Continually and effectively create product briefs, presentations, and communication plans for leadership, key stakeholders, and development teams
  • Evaluate end-to-end customer journeys and continuously identify opportunities to improve member engagement experiences across desktop and native mobile applications
  • Helming thoughtful experimentation across products to constantly improve the prospect and member experience through feedback and A/B testing
  • Demonstrated ability to own driving ideas through problem definition, solution discovery, and delivery, as well as thinking big and influencing across all levels of an organization to champion product lines
  • Efficient in gathering and transforming business needs into product requirements and developing actionable and measurable programs for development and product design teams
  • Experience with agile or other PDLC methodologies


  • 7+ years of Product Management experience
  • 5+ years of experience on native consumer mobile apps
  • Ads and Monetization experience is a must
  • Proven track record of developing and implementing successful advertising and monetization strategies that drive revenue growth
  • Extensive experience with A/B testing
  • Ability to pull your data to create insights and discover trends from our users
  • Driven by data and exceptional analytical skills; you know how to use both quantitative and qualitative data to build products
  • Strong communication and storytelling skills with stakeholders in all departments
  • Superior organization and project management skills with the ability to juggle multiple projects, deadlines, and communication lines
  • Craft the product strategy for your area of ownership based on data, including transactional data, usage statistics, primary customer research, competitive analysis, and industry analyst reports
  • Affinity for the social mission of Thrive Market and a deep appreciation and empathy for the needs of the customer


  • Comprehensive health benefits (medical, dental, vision, life and disability)
  • Competitive salary (DOE) + equity
  • 401k plan
  • 9 Observed Holidays
  • Flexible Paid Time Off
  • Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
  • Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
  • Free Thrive Market membership with exclusive employee discount
  • Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
  • We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.
    At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.
    Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer
    At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!
    If you need assistance or accommodation due to a disability, please email us at and we’ll be happy to assist you.
    Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an email address. For added security, where possible, apply through our company website at
    © Thrive Market 2024 All rights reserved.


  • Compensation Description - The base salary range for this position is $165,000 - $200,000/Per Year.
  • Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
  • Total Compensation includes Base Salary, Stock Options, Health and Wellness Benefits, Flexible PTO, and more!