Marketing Lead
Roon
Marketing & Communications
New York, NY, USA
Posted on Dec 15, 2024
Marketing Lead
About Us
Millions of people turn to search engines and social media for medical information, but these platforms can be overwhelming and filled with misinformation. That's why Roon was created.
Our interdisciplinary team of doctors, patients, caregivers, public health experts, designers, engineers, content creators, and ex-Pinterest executives has come together to reimagine how people access health information, with trust and expert curation at the forefront.
Today, Roon is a video-based medical Q&A platform, providing trusted answers to health questions. Thousands of experts from top medical institutions such as Harvard, Stanford, Yale, UCSF, Cornell, UPenn, Duke, and Columbia have contributed content and are sharing Roon with their patients.
Our ambition is to become the doctor in your pocket for all of health, blending world-class expertise with AI-driven assistance and guidance. And we’re just getting started!
Role Summary
As our Marketing Generalist, you will play a critical role in driving user growth, supporting condition-specific launches, and building brand awareness. You’ll own and experiment across a variety of marketing tactics and channels—social media, community forums, hospitals, clinics, press outreach, and small-scale paid media. With a startup mindset and creative approach, you’ll develop and execute campaigns, create engaging content, and pinch-hit across all marketing activities to make an immediate impact.
Who You Are
5-8 years of marketing experience, preferably in a seed-stage or early-stage startup environment.
Experience with multi-channel marketing campaigns, including social media, content marketing, paid media, and grassroots/community tactics.
Strong writing and content creation skills, with a focus on engaging and informative health-related materials.
Creative thinker with a scrappy, hands-on approach to execution.
Data-driven mindset with experience using analytics tools to measure and optimize performance.
Passion for health and wellness, with an understanding of the challenges in healthcare communication and patient engagement.
Comfortable working in a fast-paced, ambiguous environment with a team-oriented attitude.
Traits We Admire
Boundless Curiosity
You love to learn. You have a thirst for knowledge and constantly seek to expand your understanding of the world. Your curiosity spans a wide range of topics, with a special passion for all things at the intersection of healthcare and technology.
Genuine Care
You bring authentic care to everything you do, valuing each individual’s unique journey. You understand the profound impact that empathy and thoughtful attention can have on people’s lives.
Joyful Excellence
Striving for excellence in your craft fuels you. You hold a high bar for yourself and what you work on but do so in a way that inspires others and brings joy to the process.
Original Thinking
You dig beneath the surface, setting aside trendy thinking to arrive at insights and perspectives rooted in first principles. Your approach brings new, creative perspectives to solving problems.
What You’ll Do
Campaign Strategy & Execution: Plan and execute multi-channel marketing campaigns to drive app downloads, engagement, and user retention.
Channel Experimentation: Test and optimize marketing tactics across social media, community forums, healthcare providers, press outreach, and small paid media campaigns.
Content Marketing: Develop and distribute compelling content (blogs, email newsletters, social posts) tailored to specific conditions and audiences.
Growth Initiatives: Identify and execute creative strategies to acquire and engage users in underserved or emerging condition categories.
Community Building: Foster relationships with online health communities, forums, and key influencers to build trust and advocacy.
Analytics & Reporting: Track and analyze campaign performance, user acquisition metrics, and ROI to inform data-driven decisions.
Cross-Functional Collaboration: Work closely with product and condition teams to align marketing efforts with new feature launches and user needs.
Brand Building: Contribute to building and refining our brand voice and positioning as a trusted health resource.
Time Commitment & Compensation
At Roon, we’re committed to creating long-term growth opportunities within the company. Pay will be competitive and will vary based on credentials. We will offer equity as part of our compensation package. This is a full-time role.
Location
NYC
Are you interested?
Email careers@roon.care
Please include your resume and your LinkedIn profile when emailing us.
ALT