Social Media Manager
Roon
Marketing & Communications
New York, NY, USA
Posted on Dec 13, 2024
Social Media Manager
About Us
Millions of people turn to search engines and social media for medical information, but these platforms can be overwhelming and filled with misinformation. That's why Roon was created.
Our interdisciplinary team of doctors, patients, caregivers, public health experts, designers, engineers, content creators, and ex-Pinterest executives has come together to reimagine how people access health information, with trust and expert curation at the forefront.
Today, Roon is a video-based medical Q&A platform, providing trusted answers to health questions. Thousands of experts from top medical institutions such as Harvard, Stanford, Yale, UCSF, Cornell, UPenn, Duke, and Columbia have contributed content and are sharing Roon with their patients.
Our ambition is to become the doctor in your pocket for all of health, blending world-class expertise with AI-driven assistance and guidance. And we’re just getting started!
Role Summary
As our Social Media Manager, you will own and manage our "owned" social channels, including Instagram, TikTok, and Facebook Groups. You’ll be responsible for developing, producing, and managing engaging content that connects with diverse audiences and drives growth. You’ll also build relationships with influencers and online communities to amplify our reach. This role is perfect for a self-starter with a passion for storytelling, creativity, and community building in the health space.
Who You Are
5+ years of social media experience, preferably in a startup or health-related industry.
Proven track record of growing and engaging audiences across Instagram, TikTok, and Facebook Groups.
Exceptional storytelling and content production skills, with an eye for visual design and attention to detail.
Experience collaborating with influencers and building partnerships in the social media space.
Strong understanding of social media analytics and the ability to use data to inform decision-making.
Excellent communication and community management skills.
Creative thinker with a passion for staying ahead of trends and experimenting with new formats.
Interest in health, wellness, or patient advocacy is a strong plus.
Traits We Admire
Boundless Curiosity
You love to learn. You have a thirst for knowledge and constantly seek to expand your understanding of the world. Your curiosity spans a wide range of topics, with a special passion for all things at the intersection of healthcare and technology.
Genuine Care
You bring authentic care to everything you do, valuing each individual’s unique journey. You understand the profound impact that empathy and thoughtful attention can have on people’s lives.
Joyful Excellence
Striving for excellence in your craft fuels you. You hold a high bar for yourself and what you work on but do so in a way that inspires others and brings joy to the process.
Original Thinking
You dig beneath the surface, setting aside trendy thinking to arrive at insights and perspectives rooted in first principles. Your approach brings new, creative perspectives to solving problems.
What You’ll Do
Social Media Strategy: Develop and execute a comprehensive social media strategy across Instagram, TikTok, and Facebook Groups to grow followers, engagement, and brand awareness.
Content Creation & Production: Direct, produce, and manage content that resonates with users and aligns with our mission, including posts, videos, stories, and reels.
Community Management: Actively engage with our audience, respond to comments, and foster a sense of community across platforms.
Influencer Collaboration: Identify and collaborate with influencers, content creators, and advocates to amplify our brand and build credibility.
Analytics & Optimization: Monitor and analyze social media performance metrics, using insights to refine strategies and drive growth.
Cross-Functional Collaboration: Work with the marketing and product teams to align content with campaigns, condition launches, and brand initiatives.
Trend Spotting: Stay on top of social media trends, platform updates, and best practices to keep our brand innovative and relevant.
Content Calendar Management: Plan, organize, and maintain a consistent content calendar across all channels.
Time Commitment & Compensation
At Roon, we’re committed to creating long-term growth opportunities within the company. Pay will be competitive and will vary based on credentials. We will offer equity as part of our compensation package. This is a full-time role.
Location
NYC
Are you interested?
Email careers@roon.care
Please include your resume and your LinkedIn profile when emailing us.
ALT