Marketing Content Manager

Pietra

Pietra

Marketing & Communications
New York, NY, USA
Posted on Thursday, June 13, 2024

Location: SoHo, New York, NY

About Pietra:

Pietra is dedicated to empowering e-commerce brand operators by simplifying the process of designing, sourcing, storing, fulfilling products, and providing software to grow sales. As a Series A company backed by renowned investors like Founders Fund, a16z, and M13, we are on a mission to make it easier for e-commerce businesses to succeed.

Job Description:

We are looking for a passionate and innovative Content Marketer to join our dynamic team as our first content hire. This is an incredible opportunity to take full ownership of our content strategy and execution, playing a pivotal role in educating and inspiring our audience through diverse and impactful content. You will be instrumental in shaping Pietra’s voice and narrative, driving brand awareness, and supporting our mission to empower e-commerce businesses.

Key Responsibilities:

  • Content Strategy: Develop and execute a comprehensive content strategy that aligns with Pietra’s goals and target audience.
  • Content Creation: Produce a variety of content types, including blog posts, case studies, whitepapers, social media posts, email campaigns, videos, and more.
  • SEO and Analytics: Implement SEO best practices to increase organic search visibility and track content performance using analytics tools to optimize and refine content strategies.
  • Collaboration: Work closely with the marketing, product, and sales teams to ensure content aligns with overall company objectives and supports lead generation and customer retention efforts.
  • Brand Voice: Maintain a consistent brand voice and tone across all content channels, ensuring clarity, coherence, and engagement.
  • Market Research: Stay up-to-date with industry trends, competitor activities, and customer insights to inform content creation and strategy.
  • Ownership and Growth: Take full ownership of content initiatives with the potential to build and lead a content team as the company grows.

Qualifications:

  • Experience: 3+ years of experience in content marketing, preferably within the e-commerce or technology sectors.
  • Skills: Strong writing, editing, and storytelling skills with a keen eye for detail. Proficiency in content management systems, SEO tools, and analytics platforms.
  • Creativity: Ability to generate innovative content ideas that resonate with our target audience.
  • Communication: Excellent interpersonal and communication skills to collaborate effectively with cross-functional teams.
  • Adaptability: Comfortable working in a fast-paced, dynamic environment with the ability to manage multiple projects simultaneously.
  • Passion: A genuine interest in e-commerce and a desire to help businesses succeed.

Why Join Pietra?

  • Impact: Be part of a mission-driven company that is transforming the e-commerce landscape.
  • Ownership: Enjoy high levels of ownership and responsibility from day one, with opportunities for growth and advancement.
  • Innovation: Work in a creative and innovative environment where your ideas are valued and implemented.
  • Support: Join a supportive team backed by top-tier investors and industry leaders.