Director of Marketing
You’ll be responsible for:
- Develop and execute a comprehensive marketing strategy that strengthens Milo’s brand presence, drives customer acquisition, and fosters long-term loyalty.
- Leverage deep knowledge of Latin American markets to tailor marketing campaigns, ensuring resonance with local audiences while maintaining a consistent global brand message.
- Design and implement DTC campaigns that harness the power of modern digital channels, tapping into Milo’s core audience and expanding our user base.
- Analyze marketing metrics to assess the effectiveness of campaigns, surface actionable insights, set goals, and forecast future performance.
- Oversee the end-to-end management of performance marketing channels, ensuring optimal ROI and consistent growth in customer acquisition.
- Enhance and maintain the Milo brand image, ensuring all marketing communications and touchpoints are cohesive and in line with our brand’s ethos.
- Lead, mentor, and grow a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence.
- Fluent in Spanish; proficiency in English is a strong advantage.
- Minimum of 7 years of marketing experience, with a proven track record in the Latin American market.
- Strong background in Direct-to-Consumer marketing and familiarity with modern marketing automation tools.
- Demonstrable experience in both performance marketing and brand marketing.
- Data-driven mindset with proficiency in analytics tools and the ability to translate insights into actionable strategies.
- Must have startup experience with an ability to thrive in a fast-paced, dynamic environment. The ideal candidate will be comfortable "wearing many hats" and diving deep when necessary.
- Exceptional communication, leadership, and interpersonal skills.