VP of Marketing



Marketing & Communications
Miami, FL, USA
Posted on Thursday, July 21, 2022
About Milo:
Milo is a modern lending company that provides mortgages and loans for crypto investors, foreign nationals, and U.S. consumers. Having facilitated over $1B+ in loan applications to date, Milo's financial solutions through their technology platform are fast, secure, easy to use, and human. The company is committed to driving the transformation of financial services for today’s world, solving real problems, and making a meaningful impact in people's lives. Always guided by their mission, Milo empowers clients with access to capital that deserve to qualify.
We’re ready to Unlock What’s Possible! Are you?
About the Role:
The VP of Marketing will lead our marketing efforts and help accelerate our exciting growth! We are looking for a proven leader who has demonstrated success operating in a high-growth startup environment. You have experience building and managing a high-performing marketing team while creating & executing an effective strategy for end-to-end marketing initiatives in brand, product, content, and acquisition marketing. You are an analytical and creative leader, able to work hands-on with data as well as develop effective ways to engage our audiences.
This role requires managing and expanding a high-performing marketing team, and working closely with our sales team, as well as external agencies. The successful candidate will have proven expertise in the Direct-to-Consumer (D2C) market, preferably in the fintech sector, and a deep understanding of how to build and enhance a brand.

You’ll be responsible for:

  • Develop and implement an overarching marketing strategy that aligns with the company's vision and objectives.
  • Build, manage, and mentor a high-performing marketing team to execute the marketing strategies.
  • Work with external agencies to supplement and execute marketing campaigns and initiatives.
  • Deploy successful Demand Gen/Performance Marketing campaigns, with a focus on proficiency in Google Ads.
  • Enhance Milo's online presence through SEO & content marketing strategies.
  • Collaborate closely with the sales team to ensure alignment and maximize the effectiveness of sales efforts.
  • Lead the positioning and promotion of partnerships through effective marketing collateral.
  • Utilize marketing technologies such as Marketing Cloud, BI Tools, Segment, and G4 to enhance marketing efforts.
  • Deepen relationships with customers through the creation and implementation of robust engagement strategies.
  • Managing and optimizing marketing budget to improve our CAC efficiency

About You:

  • 10+ years experience at a high-growth startup; 4+ years in a leadership role building a marketing function
  • Bachelor’s degree in Marketing; Masters/MBA a plus!
  • History of successful partnership with sales, product, and engineering teams to understand the user and bring products to market
  • Demonstrated ability to market a new innovative product in a simple, attractive way to customers
  • Proven success in developing and executing marketing campaigns and strategies that have generated measurable results, ideally with experience with D2C channels
  • Data-driven, ROI-obsessed and continuously testing to refine tactics using data in pursuit of demand generation and revenue growth.
  • A team player with the desire to jump in and get your hands dirty as needed.
  • High-performing self-starter, with strong attention to detail and excellent organizational skills
  • Strong communication and partnership skills; able to collaborate through complex problems and lead to positive outcome while incorporating cross-functional input
  • Ability to estimate work, commit, and deliver on deadlines and be vocal when risks arise
  • Excellent interpersonal, presentation, written and verbal communication skills
  • Excited to join a startup, have a big impact and put in the hustle required to get things done!
  • Deep understanding of the crypto and blockchain space

Bonus Points for:

  • Experience in Fintech, the mortgage industry, Real Estate, or Real Estate Tech
  • Understanding of foreign national consumers
  • Passion and understanding of cryptocurrencies
  • Multilingual (English, Spanish, & Portuguese)
Our Team:
We're self-starters who are passionate and enthusiastic about what we do. Our culture is high output and low drama—doing great work, constantly improving and celebrating our success. If you've got vision, drive, and a roll-up your sleeves attitude, you'll fit right in. The Milo team is creating new technology solutions that are both elegant and scalable, and if that fires you up, join us!
Our Core Values:
Always do what is right and fair - for our clients, our partners, and our company.
Simple, Fast, & Obvious
Create simple solutions. Move Fast. Build trust through the process.
Our team is always learning! We’re not afraid to ask questions, make mistakes, and find new ways.
We work hard through our challenges, commit to a plan, and never give up in the process!
Our Benefits & Perks:
- WFH Wednesdays!
- Free EV charging stations
- Competitive compensation to the market and tech ecosystem
- Stock options, giving you ownership in a fast-growing company
- Generous vacation policy with 4 weeks PTO per year, encouraging our employees to disconnect, relax, & reenergize, plus 11 paid federal holidays
- Medical, dental, & vision insurance with up to $1,000 of premiums covered per month
- Option to save for your future and enroll into our 401K program
- Your choice of equipment for you to get your job done!
- Fully stocked kitchen & fridge -- with all the coffee, seltzers, & snacks you’ll need to fuel yourself through the day
- Monthly social hours, ping pong tournaments, happy hours, etc.
- Quarterly out of office team-building events and bi-monthly wellness challenges
- New office in the heart of Wynwood with a fun, energetic, & hardworking team committed to creating a product making a difference