From sharing our interests to capturing our collective love for nostalgia and documenting what’s in your bag content, taste is becoming the currency of cool and the days of brain rot are over. Recently we’ve entered the age of the thought daughter, a growing movement where we’re less focused on passing trends and instead plugged into our thoughts and who we are as individuals with unique tastes. Amidst a tumultuous world, what’s interesting is no longer about scrolling endlessly or whatever core is trending, instead it’s about what we’re digesting, our feelings and opinions, and what it all says about us as people.

Shelf is a digital shelf that updates as you read, watch, and listen online. Consider it a personal storefront for your taste. Shelf had a buzzy start, topping app charts and being named one of Business Insider’s Top Apps of 2024.

As a Content Creator, you'll be instrumental in helping elevate our brand, community & social media impact. You’ll create high quality content, support other creators we work with, interact with our growing community and build out Shelf’s brand on social media platforms.

We’re a small, but mighty team with backgrounds in big tech, as startup founders and as early members at successful startups. We’ve come together around a shared vision and are dedicated to creating important and positive experiences for cyberspace.

Our socials and creative team is made up of some amazing creators with a large online presence! We're well resourced (unannounced rounds) & backed by top-tier investors, including the backers of companies like Airbnb, Pinterest, Snap, and Twitter, as well as the founders of companies like Zynga, VSCO, and Scale and the people behind artists like Miley Cyrus, Justin Bieber, Lorde, Logic, and Panic! At The Disco, and many others. Our team is advised by the founders of Pinterest, Dubsmash (now Reddit), as well as pioneers of digital marketing and market design from Harvard.

This role is remote-friendly, with a preference for NYC folks. We're NY-based, with a spacious studio in West Soho — our full-time team is in-person, as we believe magic happens in person. More about us here.

You’re likely a good fit if you:

You’ve been a creator: You have provable experience being a video creator. You’re comfortable on camera, have developed an online persona or brand, you’re speedy with editing and understand the ins-and-outs of social media platforms. If you haven’t been a creator yourself, you have deep experience working with creators.

You’re on top of internet culture: You know what’s in, and what’s not. You have your finger on the pulse — and can spot a trend from a mile away.

You have creator friends: you have a strong network and experience working with creators in a scrappy environment

Editing & design skills: have an eye for good creative!

Are strategic and analytical: You are comfortable continually assessing Shelf's campaign, content and conversion performance, and translating insights into action.

Want to work hard: This isn’t a ‘big company’ job and we put our heart into our work. You understand that building great companies takes a lot of work, and also know that seed-stage companies can offer some of the most challenging, invigorating, and rewarding experiences. It helps if you’ve experienced the ups and downs of startup life before, but so long as you’re excited for an adventure, we’re excited to have you join.

Looking to learn fast: Social media is unpredictable, and will need to respond to change without running in circles. You should be comfortable adapting rapidly while remaining focused on goal.

Here are some quotes from team members around an aspirational hire:

Day 1: You’ll create your first piece of content and get the lowdown on masterplan + roadmap.

Day 7: We believe in learning-by-doing, so you’ll jump right in. You’ll have optimized our socials, and started to establish relationships with some of our influential community members and started to isolate communities you want to target.

Day 30: You’ll be a core contributor! You’ll have a first iteration of a social media and community growth strategy, and be running at a strong cadence leading campaigns, programs and executing on content production. We have an ownership culture, so as soon as you’re familiar with the business and roadmap, we’ll put you in charge!

In the Future: You’ll become a leader at koodos labs, either as a people manager or an individual contributor. We expect the early team to grow into high-impact roles as the company scales.

We lean heavily on potential and demonstrated ability.

When you reach out, send us examples of posts or videos that are HIGH CONVERSION AND HIGH VIRALITY. Could be personal or brand-work (and we actually prefer personal since most brand work is kinda crappy)