Consumer Marketing Manager ( Founding Team

koodos labs

koodos labs

Marketing & Communications
Posted on Friday, July 21, 2023

Why join koodos labs?

You should join koodos labs for the people and our mission.
We aspire to build the best team of the 2020s. Just like PayPal in the 90s, Google in the 00s, and Stripe in the 10s, we want to be known as "a place where it's good to be from." If you join us, we promise to be the best place to grow your career — with the best people you've ever worked with. We’re also working on a very bold mission.
We care deeply about helping people connect more deeply with themselves and others. And in the spirit of personal empowerment, we aim to invert the internet's data model over time and put individuals in control of their digital identities.

What we’re building

We’re building Shelf. It's a digital shelf that updates as you consume content online. You can control what shows up on your shelf, and see when people you know are watching, reading or listening to the same thing. It’s kind of like Spotify Wrapped, Goodreads and Letterboxd rolled into one. It's also built on top of infrastructure that allows you to reclaim control over your consumption and interest data, and provision third-party access to it to personalize experiences without compromising your privacy.

The Opportunity

You’ll be a part of our founding team, help build our brand and grow an enthusiastic community — your main M.O. is to get as many people as possible to love Shelf.
You will be responsible for:
Creating engaging social media content (mainly short-form video content) to build buzz and excitement about the Shelf app and brand. Post multiple times a day to channels like Instagram, TikTok, and Twitter.
Growing and engaging the Shelf community by coordinating any social activations and launching any UGC ambassador programs.
Build and maintain relationships with influencers and secure influencer partnerships and collaborations to help promote the Shelf brand and app.
Develop and execute brand campaigns like promotional merch drops, experiential events, and brand partnerships. Coordinate with vendors and oversee campaign rollout.
Provide creative ideas and strategies to boost brand awareness and user growth. Use analytics and insights to optimize content and campaigns.
Remain up-to-date with trends in culture, social media, and brand experience. Stay on the cutting edge of strategies and tactics to engage audiences.
We’re early stage, so you'll have an outsized equity stake and an unparalleled opportunity to shape the company and product’s direction.
We're NY-based (we have our own office in West Soho), with a strong in-person component, but also the flexibility of WFH days.

Our Team

We’re a small, but mighty team with backgrounds at YouTube, Coinbase, Harvard, and Cambridge, as startup founders and as early members at companies like Improbable and Lyft. We’ve come together around a shared vision and are dedicated to creating important and positive experiences for cyberspace.
We're well resourced (unannounced rounds) & backed by top-tier investors, including the backers of companies like Airbnb, Pinterest, Snap, and Twitter, as well as the founders of companies like Zynga, VSCO, and Scale and the people behind artists like Miley Cyrus, Justin Bieber, Lorde, Logic, and Panic! At The Disco, and many others. Our team is advised by the founders of Pinterest, Dubsmash (now Reddit), as well as pioneers of digital marketing and market design from Harvard.
We care about building a genuinely diverse team. We are a majority-first gen immigrant team and sponsor visas — we think that’s important as we build towards enabling easier digital migration. We share the same values of individuality, empathy, reliability, kindness and humility. One big overlap among our life experiences is contrasts: contrasts between our own upbringing and the world around us, contrasts between what was expected of us and what we ended up pursuing and our bringing together of contrasting, interdisciplinary worlds.

Ideal Candidate

We recognize that the confidence gap and imposter syndrome might discourage amazing candidates from applying. Every job description is a wish list, so please reach out if this role really excites you.
You’re likely a good fit if you:
Experience or a provable learning curve and orientation that indicates likelihood of success: Ideally, we’d be looking for experience in content creation, social media marketing, brand marketing or a related field. Experience at a consumer tech or media company is ideal. Expertise with major social media platforms, especially Instagram and TikTok, including some experience building brand campaigns and ambassador programs.
Team: You are passionate about community building, social media, and emerging culture. At koodos labs, we know that early teammates set the culture years into the future. You should be committed to the startup journey, have a perspective on what makes a great brand and what makes a great team — and you should care deeply about holding both brand and teams to a high standard. We are an in-person team in New York and believe that being together IRL is an important part of setting the right pace, level of collaboration and culture early on.
Ownership: You are committed to building early brands and making them a part of mainstream culture, and you’re ready to take end-to-end responsibility for that.
Learning: You are comfortable building early-stage brands and taking action with imperfect information. The market is changing rapidly, and we need to respond to change without running in circles. You should be comfortable adapting rapidly while remaining focused on a goal.
Individuality: You bring a unique perspective to the team. We want anyone in the world to be able to use our products, so we approach diversity and inclusion seriously and thoughtfully. We recognize that bringing together different perspectives and backgrounds helps build stronger teams and products.
Startup Experience: You know that building great companies takes a lot of work. Seed-stage companies can offer some of the most challenging, invigorating, and rewarding experiences in tech — quite simply, koodos labs is different from working at a big company. It helps if you’ve experienced the ups and downs of startup life before, but so long as you’re excited for an adventure, we’re excited to have you join.

What you'll do

Day 1: You’ll create your first IG story. Get situated with our ethos, take the reins — we want our onboarding to be as smooth as possible.
Day 7: You’ll understand where our brand is at. You’ll create your first short-form video. We believe in learning-by-doing, so let’s ship and iterate. We’ll make sure you have support at every step along the way.
Day 30: You’ll assume responsibility for brand initiatives. We have an ownership culture, so as soon as you’re familiar, you’ll be put you in charge.
In the Future: You’ll become a senior leader at koodos labs, either as a people manager or an individual contributor. We expect the early team to grow into high-impact roles as the company scales.

How we interview

We lean heavily on prior experience, demonstrated ability, and references. We don’t want to have brilliant people going through arduous processes.
Interviews: We start the interview process with a short discussion to hear more about your prior experience and goals, and to tell you more about koodos labs. If we both think there’s a potential fit, we’ll have a second interview with a deep-dive on your prior experiences.
At this point, we might ask a few follow-up questions or a short task (<2 hours) over email, for example we might ask for you to prepare a short (<10min) presentation to share with us during your onsite.
Onsite: We’ll invite you to meet the team! It’ll be a series of discussions with team members and an opportunity to grab lunch with us 🙂
References: After the interview stage, we ask for three references who would be willing to discuss their experiences working with you. We’ll make sure to be respectful of their time; most calls take about 15 minutes.
Decision: This part’s on us, and we promise to move fast.

How to apply

If interested, please drop us a line on with your resume.


Where will I work?
Are you hiring interns?
Are you open to part-time?
Where can I find more info?
Do you sponsor visas?