About the Role: Amplify Estuary’s content output. Turn long-form technical writing, positioning, benchmarks, docs, and customer stories into multi-channel derivatives: social snippets, short video, email sequences, community posts, newsletter features, search-optimized pieces, sales enablement, and new formats. Make content findable, useful, and hard to miss for data teams; drive awareness, registrations, and hand-raisers. Core Responsibilities – Content Strategy & Distribution: Partner with SEO/AEO lead on campaign strategy (topics, formats, distribution by design). Build distribution engine across social, email, community, and partner channels. Slice long-form content into persona-tuned assets (engineers vs leaders). Measure performance by piece/format and feed back into strategy. Webinar/Digital Events: Own calendar, promotion, and execution; coordinate speakers/customers/partners; extend life via clips, FAQs, follow-up assets feeding distribution engine. Social & Lifecycle Channels: Be the brand voice on primary social channels and support lifecycle email across journey stages; track and iterate by results. What We're Looking For: Hands-on content/growth experience in B2B or technical products. Strong copywriting; design fluency in Figma/Canva; video production/editing skills. Track record running channels/campaigns and using data to iterate. A knack for packaging and creativity; comfort measuring outcomes. Nice to have: familiarity with data infrastructure/developer audiences; HubSpot and social publishing; sense of humor and packaging instincts. Show us your work: portfolio or links to posts, videos, graphics, campaigns, or channels you’ve grown.